1. Verify the event before choosing an angle
Prefer the original announcement, release notes, research paper or public dataset. Keep the source URL, publication date and event date in your brief. Follow secondary coverage back to the primary source, and distinguish an announced feature from a generally available one.
A story can be newly published without describing a new event. If the story depends on a benchmark, inspect the conditions and limitations rather than repeating its largest number.
2. Write the audience consequence in one sentence
Use this sentence: ‘Because [change], [specific audience] now needs to [decision or action].’ If you cannot finish it without mentioning your product, you may be looking at a product pitch rather than an audience problem.
Because a vendor announces an API deprecation date, integration owners need to inventory the endpoints their applications use. That supports a migration checklist, not a claim that every developer must rebuild their stack.
3. Attach product proof and its limits
For each claim, name a feature, workflow or piece of documentation that supports it. Separate the external fact from your interpretation and from your product's capability. If your tool detects one category of issue, do not describe it as a complete migration solution.
- External fact: the source's actual announcement.
- Interpretation: why it matters to your audience.
- Product evidence: a capability you can demonstrate.
- Boundary: cases your product does not handle.
4. Give the writer a brief, not a pile of links
A brief should contain the proposed angle, audience, factual basis, product connection, counterargument and next step. Pick a format based on the reader's task: a checklist for action, an explainer for understanding, or a comparison for choosing. Use an attributed quotation only when it improves accuracy and you have checked its context.
Audience and decision: What happened + source + event date: Why this matters now: Proposed argument: Product proof: Limitations or counterargument: Useful next step: Claims still needing verification:
5. Review before publishing; learn after it
Open every source, check names and dates, remove unsupported numbers, and have someone familiar with the product review its claims. Keep hypothetical examples clearly labeled. A research brief is an input to judgment, not a substitute for it.
Measure outcomes against the content's purpose: qualified visits, useful replies, product trials or sign-ups. Keep a record of rejected angles as well as successful ones so that the next research run starts with better direction.
Make the workflow repeatable with DailyHook
In DailyHook, correct the product knowledge baseline before researching. Add directions or source leads, run a refresh, and review the resulting hooks and briefs. You can revise the brief, generate a blog draft, or retrieve the research through the CLI for your own agent. Publishing a hosted post is an explicit action; research does not automatically publish it.
Put the research to work
Start with a product you know.
Bring your landing page. Review the product facts, then find the next relevant story.
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